INVESTOR OF
BUSINESS IDEAS
WITH HIGH POTENTIAL

HOW IT ALL BEGAN...

Our journey as an investment holding company began in 2005, with Dragon-i restaurants being the first brand we invested in. When we first decided to start this company, we chose to establish the base of our operations in the heart of Kuala Lumpur. From there, we diversified into other investments that are aligned with our overall investment objectives.

OVERALL OBJECTIVES

  • Invest in industries and businesses that we believe are viable and still growing
  • The products or services of the business are still in demand by consumers
  • Economically-viable businesses (based on financial returns, cash flows, and manageable liabilities)
  • Reasonable valuation
  • Equipped with a good management team

MILESTONES

01

We started the first Dragon-i restaurant in Mid Valley Shopping Mall in 2004. As of December 2022, we have 35 restaurants, of which 28 of them are Chinese and 7 Japanese. The Chinese cuisine is divided into 4 distinctive brands, namely Dragon-i, Canton-i, Ho Min San and Ren. The Japanese cuisine is under the brand Yayoi. Among them, Ren and Yayoi provide pork-free offerings.

02

We invested in the personal care business in 2017. Currently, we are cultivating four brands including Bad Lab, Good Virtues Co., Summerie and Machine.

03

We acquired Advance Tertiary College (ATC) in 2019, and have moved the Petaling Street campus to a new campus in the city center at Wisma HB, Megan Avenue 2. Our second new campus, ATC Penang, is situated along Jalan Halaman Melaka, Penang.

04

We became a significant shareholder in the SGX-listed Sim Leisure Group Ltd (“SLG”) in 2020. SLG operates numerous fun parks under the brand Escape. Other than its main park in Penang, Escape has a park in Paradigm Mall. Subsequent to our investment, SLG has further acquired Kidzania in 2021. SLG continues to expand its footprints in Malaysia and regionally through Escape.

05

We became one of the largest shareholders in Kale Technology, a financial technology company that powers a consumer credit platform in Malaysia in 2020.

06

We partnered Personedge, a digital marketing firm, as a 45% shareholder in 2020.

As of today, we have invested in businesses from a multitude of industries:

THE INDUSTRIES WE’VE INVESTED IN:

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Our organisation is fully armed with professional managers who are always at the ready to look for possibilities and solutions to grow our brands, by constantly applying the values that make up the DNA of our company.

OUR COMPANY DNA

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Integrity

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Teamwork

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Open Communication

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Creativity

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Humility

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Continuous Learning

We are constantly on the lookout for businesses to invest in, through the network of our senior management team, referrals from professionals and business associates. Essentially, the brands we want to invest in need to meet our investment criteria:

INVESTMENT CRITERIA

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Reasonable Value

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Strategic Fit

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Growth Opportunities

ARTICLES & MEDIA FEATURES

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ATC Penang is to be relocated to a new building at Jalan Halaman Melaka in January 2023

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12 May 2022
Kidzania KL owner to construct and operate new ESCAPE theme park in Perak | The Edge Markets

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19 October 2022
Dragon-i Restaurant Sdn Bhd and Laemcharoen Seafood Company Limited ("LSC") have signed a Joint Venture Agreement.

CONTACT US

Interested to work with us?
Feel free to reach out.

info@desamal.com Desamal Capital